Thursday, January 6, 2011

YouTube Highlights 1/6/2011

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

Happy New Year! Since our last update, we’ve rolled out some new programs and features to help you share and discover great video content on YouTube. We’ve also got advice and tips on how to succeed as a videomaker, content publisher or advertiser on YouTube.

Sports favorites on YouTube and ESPN
More than 2,000 YouTubers submitted sports videos to “Play of the Year,” vying to make it onto ESPN’s SportsCenter. After closely reviewing thousands of entries, we’d like to congratulate the winner of the latest YouTube | ESPN Your Highlight Presented by AT&T, Jay Fleming of Nashville, TN. In this video, shot by his father, the one-armed swimmer won his heat in the 25m fly at the 2010 Nashville city swim meet. See the runners-up here.

YouTube Trends feature helps you find your favorite content
With 35 hours of video now being uploaded to YouTube every minute, keeping up can be a challenge. With YouTube Trends, you can watch the hottest local videos in your area and see how to stay on top of the latest popular videos and content overall on YouTube. Tune in so you don’t miss YouTube’s best content.

New capabilities for YouTube
We’ve been working to make it easier customize your YouTube experience so you can both discover and share great content.

  • Personalize your own YouTube homepage. Opt in to try enhancements such as recommended videos based on your viewing history, what your friends are up to, a single place to view all the videos you’ve subscribed to and more.
  • Send a personal video greeting. We’ve made it easier for friends and families to stay in touch through video greetings. Try the “Unlisted” feature to share videos with a specific URL so only those people you want to view a video will see it.
  • Customize your personal video greeting using background themes and other bells and whistles. You can quickly make original videos starting with video templates from third-party tools from Animoto, Stupeflix and Xtranormal.
New $1,000+ partner grants
Whether you’re a filmmaker, musician or other content provider, you can continue to build the next generation of media companies as a YouTube partner. To help spur our partners’ success, 500 of our top 2010 partners worldwide received new grants of $1,000 to $5,000 to help fund the necessary tools (cameras, sound equipment, etc.) to produce even higher-quality videos and garner bigger audiences.

Useful advice and tips for filmmakers
The web and YouTube continue to change filmmaking and online video publishing, and you can take part.
Ads Worth Spreading with TED
TED and YouTube have issued a challenge called Ads Worth Spreading, and you’re invited to submit an entry. TED’s mission is to spread worthy ideas around the world—and why should advertising be different? We believe that advertising should make you think, respond and want to share—whether it’s a great idea, a product that makes the world better or an initiative that might change the world. So create an ad that makes a difference—see the submission rules here.

We’ll update you again in a few weeks. In the meantime, get more info from us on the YouTube Blog.


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