YouTube Highlights 1/20/11

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

Since our last update, we’ve featured new music programs, brought you closer to what’s going on in government and highlighted some of the best ads of 2010.

Music videos now on YouTube app for Android
We’ve welcomed VEVO’s extensive library of official music videos from artists like Lady Gaga, Rihanna, Kanye West and U2 onto the YouTube 2.0 app for Android, available for mobile phones running Android 2.2 (Froyo). Enjoy!

Broken Social Scene goes live on YouTube
Earlier this week, Canada’s indie rock collective Broken Social Scene kicked off their Winter 2011 tour with a live performance at NYC’s Terminal 5. You can still catch the show on http://www.youtube.com/bowerypresents.



Your window into the 112th U.S. Congress
John Boehner, the new Speaker of the United States House, and House Oversight Committee Chairman Darrell Issa are making the activities of the House of Representatives more accessible to U.S. citizens via YouTube. Starting in this 112th Congress, all committee hearings of the House Oversight committee will be available on YouTube, on a new channel called HouseResourceOrg. This was made possible via a Google Project 10^100 grant made to Carl Malamud at PublicResource.org, who will be working with the House to access and upload all of the hearings that the Oversight Committee holds.

Meet the YouTube Symphony Orchestra 2011
The new members of the YouTube Symphony Orchestra 2011 have been selected: 101 people from more than 30 countries around the world are heading to Sydney Opera House to rehearse together for the first time under the conductorship of Michael Tilson Thomas. Come meet the winners and stay tuned for the final performance on Sunday, March 20, which will be streamed live to the world on YouTube.

A sneak peek at “Life in a Day”
In anticipation of the world premiere of “Life in a Day,” at the 2011 Sundance Film Festival next week, we’re releasing a series of clips between now and then. Life in a Day is a documentary film directed by Oscar-winner Kevin Macdonald, produced by Ridley Scott, and filmed on July 24, 2010 by thousands of YouTube users around the world. Watch the first teaser below.



Looking back at the best YouTube ads of 2010
2010 was a breakout year for online video advertising. Earning people’s attention has become ever more challenging—but that’s only making advertising more fun. Old Spice’s “The Man Your Man Could Smell Like” was ranked number one among YouTube ads in an informal poll of the YouTube advertising team and reporters in the industry. Find out what other ads topped last year’s list.



Until next time, visit the YouTube Blog for news and updates.

Posted by Serena Satyasai, Marketing Manager, The YouTube Team

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Doodle 4 Google - tell us what you’d like to do someday

Cross-posted on the Google Student Blog

Today, I’m pleased to announce the launch of the fourth annual Doodle 4 Google contest. Open to K-12 students in the U.S., Doodle 4 Google is an opportunity of a lifetime: design the Google.com homepage doodle for millions to see, and while you’re at it, take home a $15,000 scholarship and a $25,000 technology grant for your school.

In the spirit of thinking big, our theme this year is “What I’d like to do someday...”—giving all of the talented young dreamers an opportunity to flex their creative muscles. We know this crop of students will be the generation of tomorrow’s leaders and inventors, and we can’t wait to see what they come up with.

While most of this year's contest remains the same, we’ve made some exciting changes based on your feedback. Now, parents or guardians can register their students directly, and if a school registers, there’s no limit on the number of doodles they can submit. But remember, we only allow one entry per student. We’re also pleased to partner with Boys & Girls Clubs of America and Girl Scouts of the USA, two organizations that truly bring this year’s theme to life.

Once you’ve registered your students and they submit their artwork, Google employees and our panel of guest judges, including Whoopi Goldberg, gold medal ice skater Evan Lysacek and “Garfield” creator Jim Davis, will narrow down the submissions. The top 40 regional finalists will not only receive a trip to New York City and a visit from Google in their hometown, but their artwork will be featured in a special exhibition in partnership with the Whitney Museum of American Art.

For more details, check out google.com/doodle4google, including full contest rules. To get started, whether you’re a teacher or a parent, register your student(s) by March 2, 2011. Then get out the crayons, paints and markers—you can even throw your own doodle party. Please note that all entries must be postmarked by March 16, 2011.

Happy doodling!

Posted by Marissa Mayer, VP, Consumer Products

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Software downloads for Iran

During the protests that erupted in Iran following the disputed Presidential election in June 2009, the central government in Tehran deported all foreign journalists, shut down traditional media outlets, closed off print journalism and disrupted cell phone lines. The government also infiltrated networks, posing as activists and using false identities to round up dissidents. In spite of this, the sharing of information using the Internet prevailed. YouTube and Twitter were cited by journalists, activists and bloggers as the best source for firsthand accounts and on-the-scene footage of the protests and violence across the country. At the time, though, U.S. export controls and sanctions programs prohibited software downloads to Iran.

Some of those export restrictions have now been lifted and today, for the first time, we’re making Google Earth, Picasa and Chrome available for download in Iran. We’re committed to full compliance with U.S. export controls and sanctions programs and, as a condition of our export licenses from the Treasury Department, we will continue to block IP addresses associated with the Iranian government.

Our products are specifically designed to help people create, communicate, share opinions and find information. And we believe that more available products means more choice, more freedom, and ultimately more power for individuals in Iran and across the globe.

Update Feb 28, 2012: In addition to the products above, we also recently made Chrome extensions available for download in Iran.

Update Jan 16, 2013: In addition to the products above, we’re now making the Google Earth plug-in available for download in Iran. This plug-in enables people to navigate and explore geographic data on a 3D globe using a web browser.

Posted by Neil Martin, Export Compliance Programs Manager

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A year of the new DoubleClick Ad Exchange: improving large publishers’ returns

With 2011 now underway, we thought it was the perfect time to revisit a big topic from 2010, the DoubleClick Ad Exchange, and take a fresh look at its contribution to the display advertising ecosystem. And we have some new findings to share: a recent analysis that we’ve undertaken shows just how significantly the Exchange is improving advertising revenues for major web publishers.

We unveiled the new Ad Exchange in late 2009 in North America and Europe, as an open, real-time auction marketplace for display ad space—i.e., the image-based, interactive or video ad formats you see on most sites. The Exchange brings together ad networks, agency trading desks and demand side platforms on one side, and major online publishers on the other, to buy and sell display ad space in real time, allowing advertisers to reach the right ad to the right consumer at the right time and enabling publishers to connect with the advertisers most interested in what they’re offering. Our goal was to grow the overall display advertising pie, so that publishers could benefit from higher ad revenues that fund their investments in the online content and services that we all read and use every day.

With a full year under our belt, we’re happy to see that the Ad Exchange has proven itself so useful for so many participants. As of today, there are hundreds of premium publishers making ad space available, in addition to the many niche publishers that participate in Ad Exchange through the AdSense program. The number of transactions that occur every day has tripled. And the Ad Exchange is now becoming available in new countries.

To see how what kind of effect the growth of the Exchange was having on its participants, we undertook an analysis that quantified the Exchange’s impact on participating publishers’ bottom lines. Today, we’re publishing a white paper that shows that when publishers make ad space available in the Ad Exchange, and the Exchange wins the auction, publishers generate, on average, 188% more revenue compared with indirect sales to ad networks and other third-party buyers. Over millions of impressions, this can make a huge difference to publishers’ advertising revenues, which is great for the web as a whole.

This 188% increase is a result of two key trends that we’re seeing:

• Demand for publishers’ inventory is increasing as more AdWords and Google Display Network advertisers start running display campaigns, get great results and invest further. For example, display advertising spend among Google’s largest 1,000 advertisers increased 75% in the past year. Agency trading desks and new third-party technology providers are also running more display ads through the Ad Exchange. And real-time bidding—which enables advertisers to tailor their bids and ads in real time to buy the ad space they value the most—continues to be a major draw, now accounting for 56% of buyers’ spend.
  
  
• We’re seeing publishers increasingly leverage the Ad Exchange’s “dynamic allocation” to sell their inventory. Via dynamic allocation, the Exchange compares—in real time—the value of the highest-paying ad in the Ad Exchange with any ads from other sources (such as ad network deals) and chooses the highest paying one. The Ad Exchange only serves ads when it can offer a higher price for ad space. Of course, publishers are in complete control of which networks they allow to bid, what ads can appear on their sites and which ad space they make available.

Our goal is to make the Ad Exchange a complete solution for major publishers to maximize their ad revenue across thousands of buyers, networks and agencies. We also want to put publishers even more firmly in control of what types of ads appear on their site, enabling them to build and protect their brand, and find new advertising opportunities.

2010 was a huge growth year for the Ad Exchange, and the increased volume has made it a more vibrant ecosystem for buyers and sellers. We’ll continue our work to ensure that the Ad Exchange delivers ever-improving returns and controls for publishers, so that more participants can benefit from the huge growth taking place in display advertising in 2011 and beyond.

Posted by Neal Mohan, Vice President of Product Management

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This week in search 1/14/2011

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label "This week in search" and subscribe to the series. - Ed.

We’re back in action after a lovely holiday season, and this week we’ve made a few changes to help you find music videos and refine your searches. We also announced World IPv6 Day, which will help ensure Google can continue giving you fast, relevant search results for generations to come.

Better results for music videos
People often come to Google to find music videos, and this week we improved our results so now when you’re searching for your favorite band or album, you’ll find popular clips organized in a new way. For example, search for [michael jackson] and you’ll find some of the King of Pop’s most famous videos, including clear text indicating the length of the video, the album and the year it was published. The feature scans the entire web for video content and algorithmically ranks the best sources for each song. Rather than return repetitive links, we group results for the same song together, making it easier to scan and choose the song you’re looking for. Try searching for [green day], [maroon 5] or [beyonce] (for one of the best videos of all time!).

Google’s left-hand panel in Arabic, Farsi and Hebrew
This week we expanded Google’s panel of search tools to Arabic, Farsi and Hebrew, enabling people who read right-to-left languages to access a dynamic set of search tools. Now Arabic, Farsi, Hebrew speaking users can refine their searches by content type (Images, Videos, News) or date, and easily access special views like the Wonder Wheel and Timeline. We can’t call it the “left-hand panel” of search tools, because the panel is actually on the right!


World IPv6 Day
The Internet is bursting at the seams with limited address space, and IPv6 is the best solution to the problem. We have offered search over IPv6 since early 2008, but today only 0.2% of Internet users have native IPv6 connectivity. So on Wednesday, we came together with the Internet Society and other major websites to announce World IPv6 Day, the first global trial for the next generation Internet protocol. On June 8, 2011, Google and other companies will enable IPv6 on their services (including Google Search) for IPv6 for 24 hours. The trial will help motivate companies across the industry to prepare for the transition and ensure Google and the web as we know it can continue to thrive.

Posted by Ben Gomes, Distinguished Engineer

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Auto industry off to a fast start in the Motor City

After years of challenges, the news out of Detroit this week has automobile industry experts hopeful for a strong 2011. The 2011 North American International Auto Show in Detroit kicked off this week and as the world’s attention is on the Motor City, we thought it was time to take a closer look at what consumers are most interested in as it applies to cars and trucks.

Google’s North American Auto Team, headquartered out of Detroit with teams in NYC and California, works with auto makers, parts suppliers and agencies across the country to help market their latest and greatest. Like everyone else, we’re hopeful for a continued recovery across the industry and continue to be impressed by our clients’ creativity and innovation. NADA’s (National Automobile Dealers Association) chief economist Paul Taylor put it best when he recently said, “A revitalized auto industry benefits everyone—every consumer, every dealer and every manufacturer."

Each January, as the North American International Auto Show opens, we see a surge in searches related to new car models (the Hyundai Curb, for example) leading to a peak of interest in the summer—due in large part to special offers—and this year is no exception. Using Insights for Search, let’s take a closer look at what consumers are interested in and what the world is searching for in cars and trucks.

Over the last 30 days in the U.S., Ford tops the list of search queries in the entire automotive brand category, followed by BMW, Audi and Nissan.

Consumers and car shoppers in the United States are also searching for vehicles featured in movies, music and video games. Specifically, searches for [jeep black ops]—a vehicle featured in the video game “Call of Duty: Black Ops,” released in November—recently saw record highs. And with the release of the feature film “Green Hornet,” searches in the automotive category for both [green hornet] and [black beauty], the name of the car in the movie, are at record levels. Searches for [chrysler imperial] (the make of the Black Beauty) are also making a comeback. Finally, searches for [aston martin] and [aston martin music] are breakout terms, perhaps due to the hip-hop song “Aston Martin Music” by Rick Ross.


With more than 700 new car models on display (including the new Audi A8 with built-in Google Earth navigation) at the 2011 Detroit Auto Show and headed to dealer showrooms, consumers will have unprecedented choices in what they can drive this year. At the Detroit Show, auto makers from Detroit and abroad are showing off all-new sedans, sports cars, trucks and SUVs, led by the Chevrolet Volt which was named Car of the Year and the all-new Ford Explorer—which won 2011 Truck of the Year at the show. But based on data from Insights for Search, 2011 appears poised to be the year of the “crossover.” Consumer interest in the category has steadily risen over the past few years and some of the hottest car models in search—like [nissan juke], [honda crosstour] and [mitsubishi outlander]—are all crossovers.


Other trends may bode well for the auto industry in America. Searches in the auto financing subcategory for January 2009 through December of 2010 show a steady decrease in popularity in auto financing-related terms like [lease], [car loan] and [car calculator]—a signal that some interpret to mean financing of cars may not be a hurdle like it has been in past years.


At the other end of the purchase spectrum, luxury car and truck brands saw a smaller dip than other auto segments the past few years. Luxury buyers aren’t waiting for deals; rather, they’re looking to upgrade, and smart marketers are connecting with these shoppers. Factors like safety and entertainment drive purchases for luxury car buyers more than price and financing. Interestingly, in the luxury market, consumers are doing their car-buying research from their mobile phones. In fact, according to our latest research, 8% of luxury buyers used a mobile phone at the very beginning of their car buying research, 43% of luxury buyers used a mobile phone in the middle of their search and 28% of luxury buyers used a mobile phone at the very end of their car buying search. Savvy marketers like BMW, Mercedes Benz, Audi and Infiniti are capitalizing on the opportunity as they target specific marketing campaigns to consumers and car shoppers' mobile devices.

And finally, our data reveals that searches for [minivan] were up year over year—perhaps thanks to the creative folks over at Toyota and their “Swagger Wagon.” Although still not considered hip by everyone, it seems that predictions of a minivan comeback were right on target.



2011 is shaping up to be comeback year for not just Detroit, but for the entire auto industry. As a third generation Detroit-based automotive industry worker, I couldn’t be more excited for the future of Auto. The auto business is a great place to work and we have better things ahead of us. As the Motown great Stevie Wonder once said, “No one's gonna bring us down, oh no, 'til we reach our highest ground.”

Posted by Michelle Morris, Industry Director, Google Automotive (and Detroit native)

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MLK Day 2011: a day for community service

“Life’s most persistent and urgent question is: What are you doing for others?”

- Dr. Martin Luther King, Jr.

Next Monday, January 17, marks the 25th anniversary of the Martin Luther King Jr. holiday. We join Americans in celebrating the life and legacy of Dr. King as a company-recognized holiday. You may not know that Martin Luther King Day is not only a federal holiday, but also a national day of service. In 1994, Congress passed the King Holiday and Service Act, which encourages citizens to volunteer on that day.

This MLK Day, many Google employees are participating in service projects from coast to coast. We’re also joining the Corporation for National & Community Service, a Google Grants recipient, to spread the word about volunteering opportunities around the country. On their MLKDay.gov site you can learn about the King Day of Service and find a project in your area. Projects include delivering meals, refurbishing schools and community centers, collecting food and clothing, signing up mentors, reading to children, promoting nonviolence and more. Many of these projects start on King Day and last throughout the year.

Together, let’s make Martin Luther King Jr. Day “a day on, not a day off.”

Posted by Tolu Thomas on behalf of the MLK Day Volunteer Team

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